If you’re trying to make your brand stand out among the crowd, there isn’t another marketing tool that will work as hard for you as a well-designed sign. While there may be upfront costs to create your signage, once it is designed you can expect it to work for you 24 hours a day, seven days a week, 365 days a year. That makes a big difference in the ROI of your initial investment.
In a world where advertisements are everywhere, it can be difficult for yours to stand out in the crowd and get noticed by potential customers. In order to help you ensure your signage is getting the attention and visibility that it deserves, we’ve compiled a list of The Power of Signs in Marketing Campaigns: Amplifying Brand Awareness.
A great way to distinguish your business from the competition is by designing a custom logo that can be used on your signage and other marketing materials, such as letterheads, print ads, business cards and more. The consistency of your branding will give you more visibility and help your customers recognize your business as soon as they see it.
You can also use your signage to communicate special deals or promotions you are running at your business. This can drive customer traffic into your store and encourage impulse purchases that wouldn’t have happened otherwise. In fact, a study by the Economic Center of University of Cincinnati found that adding signs and in-store displays can increase sales by at least 10 percent.
While it’s important to incorporate your company name, location and services into your business signage, don’t overload it with information. Overloading your sign can cause it to become confusing and turn off customers. In addition, your signage should be easy to read. It’s best to keep the message short and simple, so that a variety of people can skim it quickly and easily.
The colors you choose to use on your signage can also have a significant impact on its effectiveness. It is recommended to avoid using colors that are too similar, as they can become difficult to read. In general, the most legible color combinations are black on white, yellow on blue and red on green.
Another thing to consider when designing your signage is the environment in which it will be placed. For example, if your signage is located near the front entrance to your store, it will need to be clearly visible from both inside and outside of the building. Collaborating with a professional sign company can make a significant difference in the success of your signage endeavors. A reputable Fresno sign shop brings expertise in design, material selection, and installation, ensuring
With advances in digital signage, you can now utilize user-generated content on your display screens to promote social media campaigns or community engagement activities that your business is actively engaged with. This can also encourage more interaction with your brand and ultimately lead to increased customer loyalty. This is what is known as brand amplification.